Sunday 16 January 2011

'Patterns of Power' identity

'Patterns of Power' is a personal project I am working on at the moment, it will essentially be an online resources website showcasing artwork of repeat patterns, symbols and icon designs created by me in my spare time. Inspired by tribal art, the website will aim to raise awareness of indigenous cultures found throughout the world, highlighting current issues and problems they face. Available on the site will be free desktop, tablet and mobile phone wallpaper downloads, an online gallery and shop (of which, a portion of sale profits will be donated to With these points in mind I wanted the identity to incorporate the repeat pattern/ancient tribal theme, but also look modern and work well across a range of digital media. The result above has been designed to take on a variety of dynamic forms, sometimes as a stand alone logo, a full on repeat pattern, or even as an app/online icon.