Wednesday 16 February 2011
After long deliberation I decided to take another stab at the identity for 'Patterns of Power'. I felt the last design attempt was a little flawed i.e. a bit rushed, not very modern, 2 dimensional in terms of how it worked as a stand alone logo, plus it almost reads 'poop' at a quick glance (which is never good)! So with a bit more focus and some further understanding of what I actually wanted to achieve, I present the above identity.
The aim of the website it will predominantly feature on, is to showcase both colourful patterns and illustrative shapes, and to also communicate facts and information through stylised infographics and visual data, which I feel this logo is far more representative of. Maybe I can sleep at night now!